THE EDUCAFÉ TIMES
The Power of Visual Storytelling
Prescribing Success: Interview with
Shubhangi Goel ,Co-Founder, Ladyfingers
Co.
Career Queries
Hello Readers!
We bring another edition of The Educafé Times where we
talk about another sought-after career opportunity -
Graphic Design. Here we discuss the scope of the career,
the challenges, and the skill sets required.
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Have some new ideas for our newsletter? Share them at
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Happy Reading!!
The Power of Visual Storytelling
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Message from the Editor
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C A R E E R P A T H
Are you passionate about telling visual stories through art, technology and design to communicate your
ideas and engage your audience effectively? Are you eager for your work to influence various aspects of
modern life, such as branding, advertising, digital interfaces, and social media content? This article delves
into the essence of graphic design, the skills needed for success in the field, and the evolving role of graphic
designers in today's creative industries.
Before we dive deeper, let's look at the path to becoming a Graphic Designer.
To pursue a career in this field, you could specialize in any of the three streams
—Arts, Science, or Commerce—in your 11th /12th or +2 levels.
·After completing your 12th, you can pursue a graduation degree from
institutes offering B. Design with specialization in Graphic Designing. Some of
them are
Srishti Manipal Institute of Art Design and Technology
(https://srishtimanipalinstitute.in/ ) ,
National Institute of Design (https://www.nid.edu/home) ,
Jain Deemed to be University
(https://www.jainuniversity.ac.in/sdmca/ugprogramme ),
Symbiosis Institute of Design
(https://www.sid.edu.in/index.php/programmes/communications-
design/graphic-design )
You can also do your Masters in Graphic Designing if you wish
Other routes to Graphic Designing are through Diploma and Certificate
courses offered by various institutes
In addition to your education, developing essential skills such as creativity, technical proficiency, analytical
thinking and effective communication is important. Time management, adaptability, attention to detail
and teamwork are also crucial. After completing your degree/studies in graphic design, you can pursue
various career paths, including roles in marketing, advertising agencies, design studios, media companies,
academia, and technology firms. Alternatively, you might choose to start your own freelance business.
Educafé Student Solutions Pvt. Ltd
Registered office :Ajmera Nucleus, 7th floor, Shanthi Pura, Electronic City, Phase-2, Bengaluru - 560100
Branch Office :10, Seshadripuram Main Road, Above Midas School of Entrepreneurship, Bengaluru -560020
Phone: 080-4124 4184 , +91 9740583531 | query@educafe.com | www.educafe.com
Snippets of an interview conducted with Shubhangi Goel
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Prescription to Success
Shubhangi Goel is a co-founder of Ladyfingers Co., which she established after
graduating from the Srishti Institute of Art, Design and Technology. Through her
experiences, she found her creative voice and evolved into a skilled professional.
At Ladyfingers Co., she believes that effective visual communication combines
beautiful design with strong solutions. Shubhangi thrives in collaborative
environments, working closely with clients and people from various creative fields
to develop impactful design solutions. She takes pride in fostering creativity in her
studio, creating powerful work in a positive atmosphere that encourages veryone
to excel.
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What exactly is graphic design? What exactly do you do?
Graphic design is the art and practice of creating visual content to communicate ideas and messages. At
Ladyfingers Co., we specialize in branding, packaging, publication and information design. Our work
involves crafting visual identities, designing product packaging, creating editorial layouts that simplify
complex information. Essentially, we help people tell their stories through thoughtful and strategic design.
What inspired you to pursue a career in graphic design?
I've always been drawn to visual storytelling and problem-solving. As a child, I spent a lot of time drawing
and knew early on that I wanted to pursue a creative field. When I joined Srishti School of Art, Design &
Technology, I initially thought I would become a furniture designer. During the first two years of my
foundation studies, I discovered a stronger passion for graphic design. That realization led me to explore it
as a career, and I love how it seamlessly blends creativity with strategy to create meaningful impact.
Can you share your journey in the field and how you got started as a graphic designer?
I have always had a strong interest in design and communication, which led me to study this formally.
Towards the end of college, my friends and I took on freelance projects, realizing how much we enjoyed
collaborating. Right after graduation, we decided to build something of our own and co-founded
Ladyfingers Co. with the vision of creating a fun, inspiring work environment that fosters impactful design
solutions. Over the years, we’ve had the opportunity to work with a diverse range of clients, refining our
expertise and shaping our work.
What does your creative process entail when beginning a new design project?
Our creative process is structured yet flexible, ensuring that each project is tailored to the client’s needs.
The key stages are:
· Discovery & Research – Understanding the client’s brand, market and audience.1.
· Strategy & Concept Development – Defining the brand’s positioning and visual direction.2.
· Design & Iteration – Creating initial concepts, refining based on feedback.3.
· Final Execution – Delivering thought-through designs that align with the brand strategy.4.
· Implementation & Support – Helping clients roll out the design effectively.5.
How do you stay inspired and consistently generate fresh ideas?
Inspiration comes from everywhere—art, culture, travel, conversations and even everyday objects. I try to
look for new experiences, follow design trends, and stay engaged with different creative disciplines.
Collaboration also plays a huge role; discussing ideas with my team will often lead to interesting design
solutions.
Educafé Student Solutions Pvt. Ltd
Registered office :Ajmera Nucleus, 7th floor, Shanthi Pura, Electronic City, Phase-2, Bengaluru - 560100
Branch Office :10, Seshadripuram Main Road, Above Midas School of Entrepreneurship, Bengaluru -560020
Phone: 080-4124 4184 , +91 9740583531 | query@educafe.com | www.educafe.com
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J A N U A R Y , 2 0 2 5
Educafé Student Solutions Pvt. Ltd
Registered office :Ajmera Nucleus, 7th floor, Shanthi Pura, Electronic City, Phase-2, Bengaluru - 560100
Branch Office :10, Seshadripuram Main Road, Above Midas School of Entrepreneurship, Bengaluru -560020
Phone: 080-4124 4184 , +91 9740583531 | query@educafe.com | www.educafe.com
Keen to know more on
Contact us:
enquiry@ladyfingersco.com
How do you balance the needs of the client with your creative vision?
It’s about finding the right balance between strategy and creativity. We
start by deeply understanding the client’s goals and audience; we align
our creative vision with their brand values. We also educate clients on
the impact of good design, helping them see why certain choices work
better than others.
Which tools or software are essential for graphic designers today?
Adobe Creative Suite (Illustrator, Photoshop, InDesign, after effect, light room, firefly) remains the
industry standard, but we also use Figma for digital design, Procreate for illustrations, and tools like slack
and Notion for project management.
How should one prepare for this career?
A strong foundation in design principles is essential, whether gained through formal education or self-
learning. Developing an eye for observation is equally important—paying attention to the details in
everyday objects and experiences helps build the creative muscle needed for any design career. Good
design often goes unnoticed because it seamlessly enhances everyday life. Beyond this, building a strong
portfolio, staying informed about industry trends, and networking with other designers are valuable but
networking with people outside your industry can be invaluable. Gaining hands-on experience through
internships or freelance projects also helps develop real-world problem-solving skills.
What are the challenges a graphic designer can face? What are the pros and cons of this career?
Challenges: If you work independently, finding clients can be a constant challenge, and it's something you
have to be comfortable navigating. Overall, the pressure to stay relevant in a fast-evolving industry is
always present. With AI taking over many execution-based tasks, it's becoming increasingly important to
focus on creative thinking and problem-solving beyond just technical design skills.
Pros: You're constantly engaging with diverse content and contexts, which keeps the work dynamic and
exciting. Every project brings new challenges and learning opportunities, allowing you to expand your
knowledge in unexpected ways. Plus, creative problem-solving itself is a rewarding and enjoyable process
—it makes every day feel fresh and inspiring.
Cons: The field is highly competitive, workloads can be unpredictable, and design work is often
undervalued. In India, design is still a relatively young industry, with little standardization in pay and
industry practices. Because design is inherently subjective, its perceived value varies, making pricing a
challenge. The business side of design can be messy, requiring extra effort to navigate negotiations and
client expectations.
What advice would you give to aspiring graphic designers starting in this field?
Don’t chase trends—focus on mastering the fundamentals.
Identify what excites you most about design and build a strong portfolio around it—your work will
always speak louder than a resume.
Be adaptable, open to feedback and willing to evolve.
Build your network beyond the design industry—your clients and collaborators mostly come from
different fields, not design.
Stay curious—design is constantly changing and continuous learning is key.
Be prepared for the reality that the early years may not be financially rewarding; this is a harsh truth
that isn’t often discussed.
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Career Queries
by : Dr. Sudha Bhogle
educafe student solutions
educafe.excellence
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Confused about your career?
What trends do you see shaping the future of graphic design?
AI-assisted design – AI tools are enhancing workflows but won’t replace creativity.
Sustainability in design – More brands are focusing on eco-friendly materials and alternative design
and packaging solutions.
Motion graphics & interactive design – Static visuals are evolving into dynamic, engaging
experiences.
Personalization & human-centric design – Brands are moving towards more customized and
meaningful storytelling.
What career opportunities and skills are essential for students pursuing a degree in
Nutrition and Dietetics, and how can they apply their knowledge in various employment
areas?
Dear Student,
Thank you for contacting us. We appreciate your communication and want to
assure you that we are here to help.
Dietetics is the science of managing food and nutrition to promote health.
Dietitians and nutritionists are essential in promoting good health through
proper eating habits, ultimately enhancing quality of life. They assist individuals
in planning meals based on their age, health conditions and work routines. They
also provide counseling and education on healthy eating, including the selection
and preparation of food items according to nutritional principles, and they
periodically evaluate and modify their clients’ diets.
Graduates in Nutrition and Dietetics have various career options or further
study opportunities in areas such as:
Nutrition and Dietetics
Clinical Nutrition and Dietetics
Applied Nutrition
Food and Nutrition
Food Nutrition and Dietetics
Sports Nutrition
Food Microbiology
Weight Management
Employment Opportunities:
Nutrition and Dietetics Companies
Restaurants, Hotels, and Coffee Shops
Hospitals
Community Centers
Schools and Colleges
·Private Consultation
Key skills needed to excel in this field include:
A keen interest in health and food
Strong communication skills
Organizational ability
Understanding and appreciation of diverse backgrounds
Educafé Student Solutions Pvt. Ltd
Registered office :Ajmera Nucleus, 7th floor, Shanthi Pura, Electronic City, Phase-2, Bengaluru - 560100
Branch Office :10, Seshadripuram Main Road, Above Midas School of Entrepreneurship, Bengaluru -560020
Phone: 080-4124 4184 , +91 9740583531 | query@educafe.com | www.educafe.com
